Growing Your Brand: Optimal Growth at Scale

Strong brand strategy is an underrated tool in beating the competition. Here are some data-driven growth tactics to get the most out of brand building.

The Benefits of a Strong Brand

  • Brand loyalists: consumers remained loyal to brands they liked
  • Unique selling propositions: brand differentiation
  • Campaign bursts: focusing on milestones and holidays
  • Loyal switchers: consumers have limited brand loyalty due many options
  • Relevant associations: brand distinctiveness
  • Continuous presence: staying top of mind and evergreen

Understanding Your Audience

  • Comprehensive Metrics: Using Facebook poll data can help you understand what your audience looks like. Narrow down respondents by age, location, and gender.
  • Obtain a large numbers of respondents: The average smartphone user checks their Facebook 14 times a day, which means there are already many active people who are readily available to provide consumer insight.
  • Cost Effective: Traditional polling can be costly, however Facebook survey solutions are cost effective and offer enough information to guide the brand strategy.

Building Your Narrative

Test and Learn as You Grow

Build Your Content and Creative Roadmap

  • Cut down on turn-around time
  • Reduces costs to create content at scale
  • Ensure content stays relevant for consumers
  • Leverage agency for their strength
  • Allow for testing and optimizing content types at scale
  • Leverage Facebook and Instagram to bring the brand to life with videos and GIFs.
  • Utilize competitor targeting and keyword strategy to drive favorability amongst competitors.
  • Use engaging creative on Google Display Network to increase awareness.

Knowing the Other Players

Optimal Growth at Scale

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BCG Digital Ventures, part of BCG X, builds and scales innovative businesses with the world’s most influential companies.

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BCG Digital Ventures - Part of BCG X

BCG Digital Ventures, part of BCG X, builds and scales innovative businesses with the world’s most influential companies.